Today we’ve been focusing on Facebook and specifically in the need for websites to leverage it. Does your business or organization have a Facebook page? It should. We discuss how with each of our products in their own blogs, but we’ll do it here as well for the general business. Because you SHOULD have a Facebook page. I don’t care what business you have, you should have one. There are a number of great reasons why, but we’ll give you a few.
Firstly, Facebook pages are a great way to get new clients and customers. Over 90% of people under the age of 35 in the U.S. and Canada are now on Facebook. It’s reached a saturation point. The only people not on it now, are older people, the few who don’t use the internet, and people who refuse to use have a Facebook page. It’s the second most visited site in the world. The majority of their users check it daily, the vast majority weekly. In addition 68% of Facebook users are more likely to use or buy a product recommended to them by their friend network on Facebook. When you couple that with the fact that cold calling, and cold emailing (ie spam) don’t work anymore, and people actively ignore banner ads on websites, you realize that THE way to connect with new clients and customers today is through social media, and that means Facebook. To not have a Facebook page is to say not only that you don’t want to advertise, but that you also don’t want people to refer you to their friends.
If you have a business that is successful without any sales, advertising, marketing, or referrals please contact us and let us know so we can get into that line of work.
Facebook pages are also a great way to get these new people onto your website, into your system. Cold emails or phone calls don’t work, but if someone gives you their information, those work great. OrcaPack can help you set up your pages to easily capture this basic contact information, and to get people to push to your website where you have even a stronger control over your message and communications.
Another good thing about Facebook pages are that they allow you to directly communicate with your clients and customers. Whether it’s informing them of a daily special, an event next week, something interesting from your line of business, or a daily affirmation: the Facebook page can let you stay right in front of your audience, and communicate with them, improving your customer service.
Setting your own Facebook page up is easy, but to do it well, such as incorporating more than just the built in Facebook wall page is a bit more complicated. OrcaPack can help you set up your Facebook page for you, if you don’t already have one (if you do you can just make us an admin so we can help you out immediately) and get you going. We can help set up more pages, including making sure you’re doing what’s necessary to get those Facebook users off social media and onto your website where you can convert them into customers.
There’s no reason for your business to NOT have a Facebook page, and there’s every reason to get one up as soon as you can. We can help you do that. Just contact us and ask us how.
