seo

Tools are meant to be used.  Facebook is a tool.  Another channel to market your organization and communicate with your clients.  

There is a relatively old feature on Google that most organizations should take advantage of. Google maps allow a user to pinpoint their organizations location of the Google map program. You can also list your web link, phone, address, and organization description. This information will appear on the side of a google map search or at the top of a regular google search when a location is specified in a search.