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1stepchildcare via oDaycare is getting clients to notice

1stepchildcare via odaycare is getting clients to notice

The new website create using odaycare has been a big hit with the parents and the First Step Director.

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Add Polish With More Pictures and Diagrams

Go with more. Always take more pictures than you think you need. Many will be useless and only when you take several (25-50) will you get ones that are great. Pictures and diagrams catch the eye and make a site look polished. They also make pages look more readable when a page is full of text. Make sure your pictures and diagrams are high quality (at least medium resolution on most digital cameras - pictures should be 1,000 KB minimum when saved to a computer). The images should help tell your story and show off what you have. Try to use captions - they keep the potential customer on your site longer. The longer a potential customer is on the site the longer your brand is in front of them. The following are a few ideas for different industries.

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Back To Marketing Basics

Last week I thought I knew something about marketing. I met with a client about their Google Adwords campaigns and we discussed making some changes since we needed to set their ads apart from the competition.

After I brought everyone up to speed on how Adwords work, one of the senior members of our meeting said "We should make two ads per campaign. After a couple of weeks, we check the click through results and tweak the under performing ad and repost it as the new second ad." I said "Wow that sounds like a good idea". He told me that it actually is a very common practice called an A / B split testing that they use with post cards and direct mail all the time. Why wouldn't it work in this case?

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