credibility

Just a quick note on some thoughts on web credibility and how to position your company today...

You
should always aim for your online appearance to be one step beyond what
you actually are. Puff out your chest. Look bigger, fancier, shinier.
Appearance is everything. If I learned one thing from staying up too
late in 1984 is that it's better to look good than to feel good.

What
I mean is that if you're a neighborhood store and you have an online
presence it should look like you're city wide. If you're city wide it

So Microsoft and Apple have renewed their font licesnsing agreement. I guess it's a good thing. Fonts on Windows and OS X will continue to be relativily simliar for users on the web. We're still really limited to some fairly boring and common, if not downright bad fonts. It'd be nice if both platforms could expand their common font libraries, but I guess it's asking too much for these companies to make my job easier at no real sacrifice to themselves.